Full control over how you price freight, and live visibility on every dollar of margin
Price each customer their own way and protect your margin across the whole book.
What you're after
Take control of your sell rates and stop margin leaking through the cracks
If you're a 4PL provider running pricing across customers, carriers and lanes, margin lives and dies in the detail. Old rate cards, manual adjustments, inconsistent markups across customers - that's where profitability quietly disappears.
Solved with MachShip
Sell gives you four levers to price your way
A percentage, a flat fee, by rate card, or via API pricing, mixed and matched across your portfolio. Set the rules, and MachShip applies them across every quote and every booking. Margin visibility is live, at consignment, lane and carrier level, so you see where you're making money and where you're leaking it as it happens, not at the end of the month when it's too late to do anything about it.
How it works
Full control over your pricing strategy.
Your pricing logic lives in one place, applied to every quote and booking.
Four ways to price
Manage margin as a percentage, a flat fee, by rate card, or via API pricing — whatever fits the customer.
Live margin visibility
See where you're making money and where you're leaking it, in real time, at consignment, lane and carrier level.
Centralised rate management
Set and adjust sell rates across customers, carriers, services and lanes from one platform — no spreadsheets, no separate logins.
Rules applied consistently
Define your pricing logic once and MachShip applies it across every quote and every booking, without manual adjustment.
It’s in the stats.
Scale like this proves businesses trust MachShip with the commercial side of their freight, not just the operational. Sell is where that trust earns its keep: your rates, your margins, in your control.
Customers
Customer Spotlight
MachShip sits at the centre of your 4PL stack
Live buy-side rates from 500+ carriers feed straight into the rules engine that drives your margin, so when a carrier moves their pricing, you're not the last to know.
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Frequently Asked Questions
Yes. Mix and match across your portfolio: a percentage for one customer, a flat fee for another, rate cards or API pricing where they make sense. Sell doesn't lock you into one model.
Real-time. You see margin at consignment, lane and carrier level the moment a shipment is quoted and booked, not after you've reconciled invoices at month-end.
This is where margin usually disappears. Carriers change rates, rate cards don't get updated, and you find out months later you've been selling at a fraction of the margin you thought you were. With API pricing, carrier-side changes flow through live. With managed rate cards, Sell gives you one place to update and roll out changes across every customer affected.
Sell is what makes the 4PL product 4PL. Manage is core MachShip and every customer gets it. Sell is the capability that distinguishes a 4PL provider from an enterprise customer on the platform, and almost every broker uses it.