A rules engine that turns your dispatch logic into consistent action
The same rules apply to every booking, team and site, without anyone having to memorise them.
What you're after
Execute your freight strategy automatically across every shipment.
If your dispatch decisions still rely on someone in the warehouse remembering which carrier handles which lane, you already know how that ends. Strategy drifts across the team. New carriers take weeks to roll out. The freight plan you signed off in the boardroom isn’t always the one running on the floor.
Solved with MachShip
Orchestrate fixes that.
You define the logic, including weight thresholds, delivery zones, service priorities, cost targets, carrier performance and customer-specific requirements then MachShip applies it to every shipment, every time. B2B and B2C run through the same engine, so your pallet flow into stores and your parcel flow to consumers follow the same rules, whether you’re fulfilling from DC, fulfilling from store or drop shipping. One pane of glass across the road and air, every site, every team.
How it works
Define the logic once. We apply it everywhere.
Write the rules once and every shipment after that makes the call for you.
Rules at any granularity
Weight, zone, service priority, cost, carrier performance or customer-specific requirements. Set the logic as broad or as detailed as your strategy needs.
B2B and B2C in one engine
Pallet flow into stores. Parcel flow to consumers. Same engine, same rules, including fulfil-from-store, fulfil-from-DC and drop ship models.
Update once, apply forward
A new carrier, a lane shift, a new customer requirement. Update the rule and every future shipment follows the new logic automatically.
One pane of glass
Centralised execution across road, air, every fulfilment model and your own-fleet operations. One view, one source of truth for every routing decision.
It’s in the stats.
Freight at this volume means countless routing decisions and making each one by hand is how a strategy quietly drifts. Orchestrate turns your freight strategy into rules the platform applies to every shipment, the same way every time.
Customers
Discover how MachShip tackles freight management challenges.
Routing across 500+ carriers, B2B and B2C.
Orchestrate runs across MachShip’s full carrier network, including pallet, parcel, road and air, with the same rules engine handling B2B dispatch and B2C fulfilment in one place.
Book a personalised demo and see exactly how it works for your operation.
Your questions answered
Frequently Asked Questions
As granular as your strategy needs. Rules can run on weight, delivery zone, service priority, cost target, carrier performance, customer-specific requirements, or any combination. Some customers use Orchestrate at a high level for major routing decisions. Others build highly specific rules for individual lanes, customers or product types. The flexibility is the point.
Yes, and the same engine runs both. Pallet flow into your stores, parcel flow to consumers, fulfil-from-store, fulfil-from-DC, drop ship. All of it routes through one set of rules. That dual-channel breadth is what sets Orchestrate apart from rules engines built for parcel or pallet alone.
Three things. First, the breadth. B2B and B2C in one engine, not two systems stitched together. Second, the granularity. Rules can run on the factors that actually matter to your business, not just weight and zone. And third, the integration. Orchestrate sits inside the wider MachShip platform, so the rules driving dispatch are the same rules feeding tracking, reconciliation and reporting.
Yes. New carrier coming online? Lane shifting to a different provider? Customer requirements changing? Update the rule once and every future shipment follows the new logic automatically. No re-training the dispatch team, no reconfiguring carrier portals.