Starting out as a merger of two family businesses, Adventure Operations is a growing collective of Australian camping equipment brands – including OZtrail, Companion, and Campfire – encouraging families to enjoy the outdoors.
As their audience and product offering continues to grow, the volume of consignments has become increasingly complex. A few years ago, they realised they needed a new freight solution that could keep up, according to Systems Administrator, Andrew Whittaker.
“Basically, the challenge we had was how do we combine three Distribution Centres (DCs) across Australia for freight and all things logistics?”
“The biggest challenge we had was freight. Freight bills were getting excessive. The number of carriers we were using, and just being able to get visibility over costs from multiple DCs,” Whittaker said.
“It had just got away from us – the carriers, the rate cards and rising cost of freight. It was out of control. I looked at a number of different integrations, but none ticked all the boxes. We ran Cora for 12 months and outgrew them very quickly with the number of carriers and complexities that we had. So we made the call to go directly to MachShip.”