Wedneday, 20 August 2025 | 11:00 AM – 11:45 AM (AEST)

How Josco Leveraged Technology to Evolve, Grow, and Stay Ahead

A Story of Legacy, Leadership, and Smart Innovation Across Generations

Join technology leaders from MachShip and NetSuite for a 45-minute live session exploring how tech-first operations can help you cut costs, scale faster, and stay competitive.

About The Webinar

Join the SCLAA community for an exclusive behind-the-scenes look at Josco’s remarkable business journey—spanning two generations, shifting market strategies, and a bold transformation into a modern, tech-enabled enterprise. From their roots in Australian manufacturing to becoming a trusted supplier for Bunnings and Total Tools, Josco’s evolution reflects the challenges and triumphs faced by many growing supply chain and distribution businesses.

Hear directly from the Josco team as they share the strategic decisions behind their technology upgrade—including the implementation of NetSuite ERP and Warehouse Management linked seamlessly into Machship Freight Management —that helped them gain operational efficiency and a unique edge in a competitive market.

This is not just a tech story; it’s a story of people, persistence, and purposeful change.

What You’ll Learn

How integrating NetSuite with MachShip eliminates manual data entry and speeds up freight processes.

What to consider when selecting an integration partner — from system compatibility to long-term support.

How automation and visibility help teams manage high order volumes with less admin.

How Josco streamlined operations by connecting NetSuite to MachShip — and the outcomes they achieved.

Key Topics

Explore how Josco’s next-gen leadership introduced a sharper, more agile go-to-market approach. Discover the mindset and structural changes that helped modernise the business for long-term growth in a competitive market.

Get a behind-the-scenes look at Josco’s digital transformation journey. Learn what challenges they faced, the key milestones in their rollout, and the practical lessons they picked up along the way that you can apply to your own operation.

See how the integration of NetSuite, a cloud WMS, and MachShip streamlined Josco’s entire fulfilment process, from order to delivery. Find out how these tools improved efficiency, reduced manual work, and gave the team greater control and visibility.

Meet the Speakers

Ben Joseph is the Managing Director of Josco Australia, a trusted Australian-owned and operated business supplying hand tools and power tool accessories for nearly 45 years.

As the second generation in the Josco business Ben has seen the business grow from its formation in a back yard garage, to a business now operating nationally throughout Australia New Zealand and the UK, with major customers including Bunnings, Mitre 10, Total Tools and Blackwoods.

In recent years, Ben has worked actively on the business to transition the business to the next generation, becoming the major shareholders together with his other director Maury Chalmers. In making this change there has been a transformation from a “family business” to a more corporate professional organisation and the disciplines associated with this.

Tania Large is a seasoned technology and partnerships leader with over 25 years of experience driving growth and transformation across the hardware and software industries.

With a track record that spans scaling startups to successful exits—including the sale of a software development business to Oracle—and working across multiple family enterprises, Tania brings a rare blend of entrepreneurial grit and corporate acumen.

Tania’s cross-industry experience—from manufacturing to professional services, agriculture to high-tech—fuels her ability to connect seemingly unrelated ideas and craft creative, commercially grounded solutions.

With over 20 years of experience in the transport and logistics sector, Adam has a deep, hands-on understanding of the industry’s toughest challenges, from carrier coordination to freight cost optimisation, Adam has spent the last several years at MachShip, guiding mid-to-enterprise clients through digital transformation.

He’s known for turning operational friction into streamlined workflows, helping customers seamlessly connect with carriers, reduce manual freight tasks, and gain real-time insights. Adam’s consultative approach has consistently driven measurable improvements in efficiency, accuracy, and cost control.

Adam brings a unique blend of strategic insight and practical know-how, making complex freight problems simple and actionable.

Future-proof your freight operations.

Why You Should Attend?

Learn the real business case for smart integrations.

Get actionable steps to streamline daily operations and scale.

See how top logistics brands are reducing errors and improving customer experience.

Register for the Webinar